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79%의 사용자는 새로운 페이지를 그저 스캔하고, 그중 16%만이 남아서 페이지를 읽는다고 한다.

이는 웹페이지 기준이며, 이메일 뉴스레터의 경우 그 비율이 더 낮아진다.

사용자는 당신의 페이지를 고작 15초정도 훑어볼 것이며, 디자이너로서 당신은 사용자를 Hoock 할 수 있는 요소를 사용해야한다.

Adopt the Grouping Approach:

One best way to ease into the scanning ability is ensure that things that are related logically are related visually — Group related contents accordingly e.g. newspaper

Use plenty of headings

For efficient design process, we really can not over stress the importance of creating hierarchies. Your headings, sub headings, are very essential to capture and hold the attention of users. They tell what each section is all about or if relevant to the reader. Use them as much as you can. But be dynamic about it.

Never forget to K.I.S.S. (Keep It Short and Simple):

short paragraphs and texts are not only easy on the eyes, but also make reading purely simple and easy. In contrast, long paragraphs make it harder for readers to keep track, and as such, easily lose interest. They are also harder to scan than a series of short paragraphs. You probably have heard that simple is the new sophistication. Do not forget to adopt a legible typography in your process of simplification.

Got bullets? Use them well:

if we said adopting bulleted lists is the new order of the day, we wouldn’t be mistaken. In modern designs, almost anything can be a bullet list. Do you have a sentence that separates many things with a comma? Then it can be a bullet list.

사용자가 페이지를 그저 스캔하는 습성이 있다고 하여도 디자이너는 사용자가 그 페이지에 오래 머물도록 유도할 수 있다. 페이지에 오래 머물수록 특정 행동(유도하고자 하는)을 할 수 있는 기회도 늘어나는 것이다.

Remember, you’re wrestling against time and space, you got to combine both wisely.